I can build a website that has all the bells and whistles; stunning graphics, high-quality images and videos, animations, interactive 3D models and yet the website could still render no results. How could this be? So glad you asked.
A website’s design is extremely important, so important that users actually use a business or organizations’s website design as a means to gauge the legitimacy and credibility of that organization. According to a study on web design statistics, these users make up a whopping 75% . With these kind of statistics, you would think that a great, unique design is all that you need. However, there are more factors that play into having a successful website.
This is where strategy comes into play. You need to have a strategy that focuses in on the ultimate goal for having the website in the first place, and what needs to be included in the site, how it needs to function and how it needs to look in order to fulfill that goal. This cannot be achieved by grabbing a random template and tossing some content in, nor can it be achieved by applying all the latest trends and flashy elements. Strategy is a process. The process we use at S. Mays Designs is, “Define, Align, Then Design ”.
In order to create a successful website, you must first “define” what success is. We know that success is relative, so there is no one-size-fits-all website design that can truly be successful for every business. What is the purpose for having a website? What do you intend to achieve? Is it to increase brand awareness, sales or efficiency or all of the above, and if so, what does that look like? The next thing to “define” are those in which you wish to serve or service and reach (target audience) through your website, and what it is that they need fulfilled.
Once you “define” your goals and your target audience, you can then make an “alignment” between your goals and your target audience’s needs, in order to determine the best “design”, features and functionality that should be included in your website, which will help successfully fulfill the purpose of the site.
A successful website is one that serves the needs and goals of both your business or organization and your target audience without difficulty and with a great user experience. You can have a successful website if you apply a strategy of defining and aligning prior to designing. Ready to build a successful website? Contact us today and lets get started!
Stephanie
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943-239-9480
stephanie@smaysdesigns.com
PO Box 1793 Conyers , GA 30012
Monday – Friday
9:00 AM – 5:00 PM
