Developing a professional quality website for your business is like constructing the perfect business partner that will help you fulfill your goals. Whether your goal is to increase brand awareness, expand your reach or increase revenue, it takes strategy and professional presentation to do so. I don’t just focus on creating something that looks nice, but something that works. In order to do so, we must first define the brand and target audience, and align your goals with your customers’ needs prior to making any design decisions. From my 15+ years of experience, I know that skipping this critical step in the design process leads to loss of focus of the project and results in the development of another expense that offers you no real solution to your customer’s needs or to the accomplishment of your goals. You cannot perscribe an effective solution without first diagnosing the problem.