Your business’ websites can be a great source for information to your site visitors, but once they’ve received the information, what do you want them to do with it? This is where the Call To Action (CTA) comes in. A Call To Action (CTA) is a way to encourage your site visitors to take a particular action. It is used in digital marketing to boost conversion rates, business and revenue. You can recognize the CTA by a written action phrase displayed as a hyperlink or a button.
In order for your CTA to be effective, it must be easy to spot and it must be clear what action you are wanting the visitor to take. Whether you are using a button or a hyperlink, the color should contrast with the surrounding copy and other elements. You can consider using a font that is larger or bit bolder. You don’t have to go crazy with it because you want to maintain branding and keep it legible; the key is to design your CTA button or link to be noticeable and eye-catching. They are often placed in sidebars, headers, pop-ups, hero images, and at the end of or within articles.
Aside from catching your user’s attention, you want to make sure the copy is short and to the point. Keep your Call To Action copy under five words, seven max. Avoid using sentences and use action words and words that create a sense of urgency. The words you choose for the CTA copy should coincide with the proceeding content. Your Call To Action works hand-in-hand with compelling copy and enticing imagery that gives the visitor a good reason to take the next step that your CTA is prompting.
Example: Your dream vacation is just a click away from reality. CTA: Book Now
Check out my article on Brand Story Development to help you write compelling copy that motivates your visitors to take the next step.
Your Call To Action button’s and links along with copy and design are essential components that make your website effective and ultimately betters your business if properly executed. Want to develop a beautiful and effective website that works for you? Contact Me Today to see how I can help you create a successful site that helps you meet your business goals.
Stephanie
Log into your portal to submit payment for your upcoming / ongoing project.
Subscribe to my newsletter for exclusive promotions and tips and tricks to help you grow your business and reach your goals.
943-239-9480
stephanie@smaysdesigns.com
PO Box 1793 Conyers , GA 30012
Monday – Friday
9:00 AM – 5:00 PM
