Mays Building & Development
Brand Identity Design

Commercial & Residential Construction

Overview

Mays Building & Development is a construction company that develops new, and restores and remodels existing residential and commercial properties. The company is family owned and operated and utilizes skilled professionals for every project. The company has been in business for over 30 years.   

The Problem

Though the company had been operating for over 30 years, no brand strategy had been in place. The company retained business through traditional marketing and word-of-mouth advertising, but required a more professional image and a brand strategy to help obtain higher paying commercial projects. In addition to this, the company also changed its name from Mays Enterprise to Mays Building and Development. The logo that they were using at the time did not reflect the new name or image of professional quality. In order to give the business a competitive edge, the company needed to establish its brand’s identity and redesign their logo.

The Process

    • Brand Strategy
    • Brand Identity Design
    • Logo Design
    • Logo Application
Customer profile for construction company

The first step in establishing the brand’s identity was to define the business goals and objectives. I worked with the owners to devise a business plan that was centered on their newly defined goals. We worked to define the core values, attributes, mission and vision of the company.

Next, we defined who their target audience would be. We worked together to created profiles for their ideal customers based on the defined target. 

The Solution

For the logo design, we considered the initial approach of fusing the letter “M” with a silhouette of a home. Since the company focuses on residential and commercial building and development, the building has the home structure but a more bold layout of a commercial building. Some of the brand’s attributes are: professional, knowledgeable, top-quality construction. Knowing this led me to incorporate “a house on a hill” to the concept, which refers to the story of the wise man that built his house on a hill for a stable foundation and in turn the house stood firm against the storms. 

Home page layout with high resolution imagery of featured products, summary of the mission, and call-to-action
Custom Contruction logo design
Before and after editing of the product from the photoshoot coordinated by SMays Designs

Client Testimony

New Mays Building and Development logo

Very organized and professional. I would recommend S Mays Designs to anyone who needs to give their business a fresh new look.

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